How Marketing Agencies Use AI to Review Client Contracts
An AI contract review workflow for agencies that cuts review time per contract: risk flagging, clause extraction and compliance checks, with a human in the loop.

TL;DR
- AI-assisted contract review can cut the time spent per contract from hours to minutes
- The 4-step process: AI extracts key clauses → flags risks → suggests modifications → lawyer reviews only flagged items
- Critical safeguard: AI never approves contracts, only assists human review (reduces legal risk)
- For an agency handling dozens of contracts a month, the time saved adds up quickly
# How Marketing Agencies Use AI to Review 50+ Client Contracts Per Month
Here's how the arithmetic might look for an agency handling 50 contracts a month.
Reviewing client contracts manually: 3 hours per contract × 50 contracts/month = 150 hours/month.
AI-assisted review: 20 minutes per contract × 50 contracts/month = 17 hours/month.
Savings: 133 hours/month (£6,650 at £50/hour)
Here's the framework.
The AI Contract Review Workflow
Step 1: Document Upload
Upload contract PDF to AI system
Step 2: AI Analysis (5 minutes)
- Extract key clauses
- Identify risks
- Flag non-standard terms
- Compare to template
Step 3: Human Review (15 minutes)
- Review AI-flagged items only
- Approve or modify
- Escalate complex items to lawyer
Step 4: Execute
- Sign or request changes
Time saved: around 2.5 hours per contract in the example above
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Related reading:
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Frequently Asked Questions
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