SEO & GEO growth · Use case
The terms worth winning, found from your own data.
OpenHelm maps the real search and generative-engine demand around your business, from your Search Console, live keyword data, the SERP, and what ChatGPT, Perplexity and AI Overviews already cite, into a prioritised plan you approve. The first step of a pipeline that ends in published pages.
now
Already in production with
What the research covers
Six things a keyword export won't tell you.
Grounded in your real search data
We start from your own Google Search Console, the queries you already rank for, impressions you are leaving on the table, and pages slipping in position, not a generic keyword dump.
Volume, difficulty and trend, verified
Each candidate term is enriched with real keyword volume, competition and seasonality from live keyword data, so the plan is built on numbers, not vibes.
Intent mapped, not just matched
Terms are clustered by the job the searcher is doing, informational, commercial, navigational, so each cluster maps to the right page type and stage of your funnel.
GEO: what the AI engines cite
For every cluster we check what ChatGPT, Perplexity, Google AI Overviews and Claude currently surface, and which sources they cite, so you target the questions where you can become the cited answer.
Gap and competitor view
We map where competitors rank and AI engines lean today, and surface the winnable gaps, terms with real demand and a realistic path for a site your size.
A prioritised plan, not a spreadsheet to decode
Output is a ranked roadmap: cluster, intent, target page, opportunity and effort, with the evidence attached, so you can approve and move straight to briefs.
How it works
From connected data to a plan you can act on.
- 1
Connect your sources
Scoped access to Google Search Console and Analytics, plus your site and competitor list. Credentials live in an isolated vault you control.
- 2
Pull and enrich
We export your real query data, enrich it with live keyword volume and difficulty, and crawl the current SERP and AI-answer landscape for each theme.
- 3
Cluster and score
Terms are grouped by intent and scored on demand, difficulty, business value and GEO citability, the four levers that decide what is actually worth doing.
- 4
Deliver for sign-off
You receive a prioritised roadmap with the evidence behind every call. Approve it and it flows straight into publish-ready briefs.
Where it fits
Not another tool subscription. The decision, delivered.
| Keyword tools (Ahrefs / Semrush) | A freelance SEO | OpenHelm | |
|---|---|---|---|
| Effort on you | You run the queries and interpret | Briefing, chasing, reviewing | Managed, delivered ready to approve |
| Grounded in your data | Generic database | Sometimes | Starts from your Search Console |
| GEO / AI answers | Limited | Varies | Tracks what ChatGPT, Perplexity & AI Overviews cite |
| Output | Raw keyword lists | A deck or sheet | Prioritised plan, evidence attached |
| Turns into content | Separate step | Separate engagement | Flows straight into publish-ready briefs |
What clients say
OpenHelm basically gave us an entire marketing department overnight. This is what it feels like to punch above your weight!
Dr Thom Van Every
Founder · Smoothie Wars
Common questions about keyword research
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Actuals pulled from filings, drafted as a diff you approve. Formulas never touched.
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Publish-ready content to your stack
Briefed, drafted and pushed straight to your repo, WordPress or Shopify.
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Continuous improvement over time
Live pages monitored and refreshed as rankings and AI answers move.
Twenty minutes
Bring your site. We'll show you the winnable terms.
Give us read access to your Search Console on the call and we'll surface the clusters with real demand, where AI answers already cite, and a realistic path for a site your size, then show you how it becomes published content.